August 17, 2009

Last week I noticed the video below “Social Media Revolution” circulating the Internet. The numbers and data within the video appeared slightly unbelievable, but after researching and confirming some of the information, I decided to share the video with you and nearly 3,000 of my closest friends on Twitter!

If you are in real estate, or land development, and have not yet explored the world of online social media, this video may be a bit overwhelming… maybe even foreign… but, as you will see, the way we market and communicate is changing. A change that allows for increased communication, transparency, and an overall greater ability to connect. To anyone reading this, and not yet participating in social-media, I would be curious as to your thoughts on the video. To those already immersed in social media, you will find this awesome!

The fact remains that buying and selling real estate – whether new sales or resales, whether condos, townhomes or detached homes – requires effective communication techniques. With the rapid arrival of online social media, traditional communication and marketing must now adapt to a new standard of transparency, social marketing and interactive advertising.

Social media enables consumers to greatly expand their information base and make decisions based on trusted information, references, and real time data. As per the video, “78% of consumers trust peer recommendations; only 14% trust advertisements”. Couple this with the fact that “24 of the 25 largest newspapers are experiencing record declines in circulation”, and it becomes clear that we are experiencing a profound change in the method to successfully market real estate.

While some land developers are jumping on the band-wagon, it is interesting to see the high numbers who are still not engaging the Internet. They are still only advertising in print. Their websites are still outdated. They do not have blogs, Twitter accounts, Facebook accounts, or any idea how the market in the online world. A great product is of paramount concern in land development, but getting the word of such excellence out to potential purchasers is essential to selling!

Social media is quickly changing the world we live in, and directly affecting the way we research, advertise, market and ultimately affecting the way we connect to each other. It is an exciting revolution in information sharing, and what a ride to be a part of it!

Still think social media is a fad?

Matthew Slutsky
President / Founder

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