(Source: Wall Street Journal)

A group of real-estate developers see a cure for what ails companies in the far flung healthcare industry. It’s a planned 60-story skyscraper in Manhattan called the World Product Centre.

The office building, which will have 1.5 million square feet of space and cost upwards of $1 billion, is designed around a concept that is somewhat unusual: all of the buildings tenants will be healthcare suppliers or distributors. The idea is to create a centralized marketplace where companies can interact under one roof.

Although a few other themed and trade-fair type office buildings exist elsewhere, such as the Chicago Merchandise Mart, the concept is rare and hasn’t been applied to the medical industry in such a large way.

Read David A. Graham’s full posting “Planned Manhattan Skyscraper to Help Fix Healthcare?” in the Wall Street Journal (July 1, 2009).

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