Twitter is not for teens, Morgan Stanley told by 15-year-old expert. Report on young people’s media habits written for investment bank by teenage intern causes huge interest in the City

(Source: The Guardian)

A research note written by a 15-year-old Morgan Stanley intern that described his friends’ media habits has generated a flurry of interest from media executives and investors.

The US investment bank’s European media analysts asked Matthew Robson, an intern from a London school, to write a report on teenagers’ likes and dislikes, which made the Financial Times’ front page today.

His report, that dismissed Twitter and described online advertising as pointless, proved to be “one of the clearest and most thought-provoking insights we have seen – so we published it”, said Edward Hill-Wood, executive director of Morgan Stanley’s European media team.

Read the full article and report here and here (July 13, 2009).

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