(Source: WA Today)

GOOGLE is facing the greatest challenge yet to its might in Australia as two of its largest media customers threaten to pull their business in retaliation against the internet company’s decision to enter the real estate listings market.

Fairfax Media and News Ltd are independently weighing up whether to pull the millions of dollars they collectively spend on buying key search terms on Google following the latter’s decision to list properties for sale on Google Maps.

Fairfax-owned Domain and Realestate.com.au — which is controlled by News — dominate the market for properties being searched on the internet and the $144 million of classified advertising revenue that goes with it.

If the two companies carried out their threat then Google faces the loss of millions of dollars of revenue in Australia.

Read Julian Lee’s full article “Google faces property ads war” in WA Today (July 26, 2009).

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