Residential developers use Facebook, YouTube–and even Twitter — to market projects
(Source: National Post)
Tridel, for one, is doing it.
Follow the developer on Twitter and you’ll find out about new prices and sales milestones, and be linked to suite floor plans. Or if you’d rather, join their group on Facebook, become a friend or just a fan and get your information that way.
It may not be the most traditional method of marketing a condominium development, but Toronto developers are searching for new ways to get their projects noticed and to further focus their marketing campaigns. In doing so, some are going online — to Facebook, YouTube and even Twitter.
“I’m not even so sure we call this unconventional any more,” says Jim Ritchie, senior vice-president of sales and marketing with Tridel. “It’s certainly part of the mindset of a large group of consumers in today’s marketplace, which I think has now been coined as the ‘Net generation.’ And this is something that just comes naturally to them.”
Read Lisa Van de Ven’s full article “Tweeet! This Building’s Rad” in the National Post (May 30, 2009).