(Source: New York Times)

As advertising dollars dry up as a source of revenue for newspapers, publications are earnestly looking for new sources of income. Part of that strategy has been forging partnerships with start-ups, such as Brooklyn-based, hyper-local service Outside.in

Now, Zillow, a real estate Web site that provides estimates of homes values and other information, is rolling out a new way to drum up cash for local papers.

“Newspapers have been left for dead by a lot of people,” said Spencer Rascoff, chief operating officer of Zillow.com. “Readying their obituaries is very premature.”

On Wednesday, the Seattle-based company announced a partnership to lend its real estate search engine to the Web sites of more than 180 national newspapers. For example, the online real estate section of the Richmond-Times Dispatch will now contain a Zillow-powered box geared towards homeowners or prospective buyers in central Virginia. The first 100 of Zillow Web sites go live today, and the remaining 80 will be unveiled throughout the rest of 2009.

Read Jenna Wortham’s full article “Newspapers Begin to Use Zillow” in the New York Times (April 1, 2009).

Also of interest:

Zillow.com “Zillow.com(R) and 180 Newspapers Launching Co-Branded Real Estate Web Sites“.

Alex Veiga, “Newspapers to host Zillow.com search engine online” Associated Press, April 1 2009.

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